Increase the business value*
in creative collaborations

I have been deeply involved in and a part of the development of the advertising industry and marketing sector for over 40 years. As a journalist, I have covered, analyzed, and commented on advertising and branding issues, including in the trade magazine Quo Vadis, which I founded and ran for 20 years. I have also published three books on the subject under the Quo Vadis umbrella.

In recent years, I have worked as a freelance writer, with analysis, in-depth reports, and columns for journals and newspapers like Dagens Industri, Resumé, Dagens Media and Market, as well as some international publications like WARC. I have also worked on reports, analysis, and coverage of research and industry development for organizations such as Komm, the Swedish Marketing Federation, and the Swedish Advertisers Association.

Throughout my career, I have received several Swedish (and one international) awards for my work.

As a business coach I have focused on issues related to brand management in the context of leadership development and training, in collaboration with Kvinnokompetensen AB.

A central theme in my writing and talks over the years has been what it takes to achieve the best possible effect from marketing communication: the importance of high creativity, well-thought-out and clear strategies, and long-term commitment. Equally important is the necessity of close, transparent, and trusting collaborations between companies and their consultants—as well as between the consultants themselves.

This is why I find a tool like CoRATE so interesting and valuable. It is a tool for identifying and resolving issues and paving the way for genuinely fruitful collaboration between the parties involved.

Efter decennier av erfarenhet i den lika inspirerande som föränderliga och högintensiva kommunikationsbranschen uppenbarade sig för oss en ännu större fascination - om den mänskliga hjärnan och för människors förmågor till utveckling. Det ledde till att vi startade vårt företag som fokuserar på att sprida insikter samt ge verktyg och stöd för hållbar förändring. Vår vision är att demokratisera mental styrka; för att mentalt starka människor bygger starka organisationer och ett starkt, välmående samhälle. Och den visionen gifter sig perfekt med CoRATE vars hela syfte är att identifiera den mellanmänskliga potentialen och förbättringsområden inom företag samt i samarbeten företag emellan. Vi har förkovrat oss om hjärnan, mental hälsa samt olika träningsmetoder och här finns vår passion - att hjälpa individer och företag att utvecklas, må bra och prestera bättre. Med erfarenhet inom ledarskap, kommunikation, marknadsföring, försäljning och om hjärnans utveckling erbjuder vi metoder och verktyg för att rita kartan och hitta vägen mot dina mål och drömmar. Vår drivkraft är tron på människors potential. Vi är intresserade av vem du är och vem du vill bli, för att kunna hjälpa dig att hitta vägen dit. Genom att utgå från hur hjärnan fungerar, delar vi insikter om fascinerande sätt att öka den mentala förmågan och kapaciteten. Med licenser som Mental tränare, ICC Coach, Life Kinetik-tränare och mer, har vi sedan 2018 tränat hundratals personer, föreläst för över 1000 och coachat allt från entreprenörer till professionella idrottare. Och vi älskar det!

Cogs Creative brings 25+ years of experience from leading successful creative agencies and teams to marketing- and inhouse departments that want to take stronger creative ownership. Since 2015 Cogs Creative has helped numerous companies of all sizes increase the room for creativity by improving internal and external collaboration. Our values and way of working go hand in hand with CoRATEs mission and we’re excited to see a tool that helps prove the value of our tools and practises – and also helps in finding the areas where our work can start. Together with CoRATE we offer coaching, workshops, change management and interim leadership that will increase your business value – and have the record to prove it.

Transforming insights into actions. With over twenty-five years dedicated to refining my skills in leadership, business development, and project management, I've discovered my true passion in facilitating meaningful collaborations. When you've gathered your data using CoRATE, I can help you take the first steps towards progress, as a sounding board in analysis and prioritizing. I really love turning collective insights into actionable plans and measurable personal and professional improvements. My approach is to enable progress in ways that are empowering. After personalized coaching and targeted workshops, you and your team will have all the clarity and tools needed to take the collaboration to the next level.

I have worked in the ad industry since the mid-80’s and ever since been concerned about the industry’s lack of diversity. I founded ’Mad Women Academy’ to offer online training in DEIB (Diversity, Equity, Inclusion & Belonging); business critical know-how for anyone who wants to understand and represent different target groups for real and build sustainable, profitable brands, as well as well-functioning collaborations and work places. CoRATE shines the light precisely on what is needed to reach these goals and is therefore a perfect partner of Mad Women Academy.

I have been working as a marketing professional for over 16 years. My career started in advertising where I spent 10 years as a strategist. In 2017 I made the leap into tech and spent 6 years at Meta (Facebook, Instagram, WhatsApp, Threads) as a creative strategist. One thing that became very evident over the last couple of years is that so many brands, agencies and companies want and need to transform with the help of technology but find it both daunting and overwhelming. My biggest learning and belief is that transformation happens when you start small – by testing that one new technology, work with that one new talent or do just one project different. But the biggest key to transformation lies in having a safe environment where you are allowed to experiment and most importantly fail. I believe that CoRATE clearly identifies potential gaps and opportunities to create an environment of transformation and therefore see it as the perfect tool to kick off any transformation project with.